A. To answer your question - Yes, you're right. The mechanics of media in blogs have changed for the fact that it allows interaction, when traditional media never had that. Hence, it's very challenging at this moment for people crossing over from traditional media to new media to deal with interaction that's become interpersonal. For the media people, it is work and a part of their social responsibility. But for their audience, it's a part of their every day lives. So media people can't expect professionalism from their audience, can they? The least is for them to garner respect, and not insult their audience's intelligence while they provide information. Information in the relation to blogs can mean entertainment, facts, stories, etc. The same as traditional media, but from a less experienced or professional presentation. But the basic mechanics is the same - in that blogs are still providers of information, and audience are receivers.

The thing that most bloggers don't understand now is their responsibility and role as information gatekeepers requires them to garner their audience's respect and hold their interest if they want a consistent flow of visitors. I can't blame bloggers, because they think blogs are a fad. They don't see it as a medium, or media. Hence, some are fascinated and taken by the popularity they garner - just like in traditional media - and try whatever they can to maintain it. Or some don't, and the hype dies. There are so many parallels to traditional media, really. That's also why the internet is also called multimedia.

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I might just share a little bit more about my own television writing experience here later to give an example of how I think blogging has a parallel to keeping an audience entertained.